Mission

FishWise promotes the health and recovery of ocean ecosystems by providing innovative market-based tools to http://www.velvetclassic.net/order-viagra-now the seafood industry. We support sustainability through environmentally responsible business practices.

History

FishWise was founded in 2002 to enable consumers and grocery retailers to support marine conservation through their seafood purchasing decisions. The organization's co-founders, Teresa Ish and Shelly Benoit, identified a critical gap in which consumers did not have the best price for generic viagra information necessary to make informed choices and well-intentioned businesses did not have the tools and resources to accurately and discount generic levitra online credibly incorporate sustainability into their seafood cases. Through a collaboration with Monterey Bay Aquarium's Seafood Watch program and a pilot project with New Leaf Community Markets in Santa Cruz, California, FishWise was born. Results showed that customers shifted their purchasing to the more sustainable seafood options, with a clear increase in total sales.

Over the next couple of years, new tools such as an online training system for employees and point of sale materials were developed that improved customer service and loyalty, driving both conservation gains and the adoption of the program throughout the San Francisco Bay Area. Based on that success, FishWise expanded in 2006 to Andronico's and Nugget Markets, two of click here California's leading independent retailers. At that same time, Tobias Aguirre was hired as the Executive Director, bringing a strong background in nonprofit management and business strategy and a commitment to developing business solutions to environmental problems. FishWise continued to viagra 6 free samples add new partners to its retail program, and can now be found in stores throughout the United States.

In 2008, FishWise recruited and buy cheap levitra online hired Matt Owens as its Operations Director. With his private sector consulting experience, business acumen, and life long love for the ocean, Matt worked closely with Tobias to develop a consulting program for major seafood companies that both complemented its existing retail program and greatly extended the www.icird.org reach of the organization. In 2009, FishWise announced groundbreaking partnerships with Safeway and Lusamerica, one of its major distributors. By working closely with FishWise, and building on its existing program, Safeway is now regarded as one of North America's leaders in seafood sustainability. Throughout its history, FishWise has advanced leadership in sustainable seafood with companies both big and small. As the sustainable seafood movement matures and companies operationalize their commitments to sustainable seafood, FishWise's work has become more international, involving the most important seafood products from around the world.

Philosophy

FishWise believes that healthy ocean ecosystems and freshwater habitats are vital to maintain biological diversity and are the building blocks of a long term and sustainable seafood industry. By combining credible science and www.icird.org NGO expertise, the innovation of seafood businesses, and the power of informed consumers, FishWise believes that we can chart a new course for the seafood industry. Our belief is that everyone in the supply chain has an important role to play, from the coastal communities and companies that farm and catch fish, to the specialty retailers and distributors that differentiate themselves through sustainable business practices, to the largest companies that possess the leverage to drive innovation and conservation in their supply chains. All of us must work together to get pharmacy enact the viagra pfizer india change necessary to protect our ocean resources long into the future.