Tobias Aguirre


Nicole Ricci


Mariah Boyle


Meghan Frolli


Bill Wall


Victoria Galitzine


Elsie Tanadjaja

staff ashleygreenley

Ashley Greenley

staff ethanlucas

Ethan Y. Lucas

s kennedy

Scott Kennedy

a paulson

Amanda Paulson

k mullen ley

Kathleen Mullen Ley

b towne

Brooke Towne



Tobias Aguirre, MPIA, Executive Director

As Executive Director, Tobias sets the conservation vision and organizational strategy for FishWise. His work with retail industry executives, trade associations, and NGO leaders, seeks to build a collaborative approach to conservation that results in effective business and improved environmental performance. To that end, Tobias serves on many advisory bodies and committees, including the International Seafood Sustainability Foundation’s Environmental Stakeholder Committee, the Food Marketing Institute's Sustainable Seafood Committee Advisory Council, the Steering Committee of the Conservation Alliance for Seafood Solutions, and Fair Trade USA’s Fisheries Advisory Council. Drawing from these diverse multi-stakeholder efforts, Tobias develops innovative solutions for FishWise business partners, while forging new ground in the female viagra no prescription complex world of seafood sustainability. He is also a frequent speaker at leading industry events, such as FMI's Sustainability Summit and the International Boston Seafood Show. Tobias holds degrees from Stanford University and UCSD’s School of just try! International Relations and order cheap tramadol Pacific Studies, where he specialized in nonprofit management and buying viagra uk business strategy and was named a Schoepflin Fellow for his work on sustainable fisheries.

Back to Top

Nicole Ricci, MAIEP, Managing Director

As Managing Director, Nicole is in charge of the organization’s internal operations. She develops and manages sustainable seafood partnerships with major North American retailers, distributors, and producers. In addition to tramadol fedex no prescription supervising staff, Nicole is responsible for developing sustainable seafood policies, assessing the sustainability of seafood products, identifying innovative producers, and engaging with suppliers to drive improvements in wild capture fisheries and aquaculture. She works with the Executive Director to develop and guide the strategic direction of the organization. Before joining FishWise, she worked for the U.S. State Department as an international fisheries negotiator, including as the U.S. Representative to the viagra prescription United Nations General Assembly’s annual Sustainable Fisheries Resolution negotiations. Her expertise includes global shark conservation, salmon, U.S. –Russia fisheries, Arctic fisheries, and illegal, unreported, and unregulated fishing issues. Her publications have covered topics on wild salmon conservation, sea level rise, and international fisheries. Nicole’s academic background includes a Bachelor of Science in Marine Biology from Texas A&M University, a Master in International Environmental Policy from the Monterey Institute of International Studies, and a certificate from George Washington University in Documentary Filmmaking. She is a member of the Explorers Club and enjoys fly-fishing, deep-water fishing, hiking, travel, and documentary filmmaking.

Back to Top

Mariah Boyle, M.Sc., Traceability and canadian health care pharmacy order viagra IUU Project Director

As the Traceability and IUU Project Director, Mariah works to create tools that help FishWise partners, and the larger seafood industry, reduce and ultimately eliminate illegal seafood products from supply chains, while ensuring all seafood is traceable back to its origins. Mariah summarized the seafood traceability landscape in a white paper in 2012 and continues to work alongside the many stakeholders seeking to herbal viagra wholesale create viable solutions that allow for improvements on the water while safeguarding seafood businesses from fraud. Mariah has also organized workshops and participated in events focused on combating illegal fishing, serving as a coordinator within this network of cialis next day stakeholders. Mariah’s background in science, business engagement, and supply chain logistics allow her to add a unique perspective to these conversations. Mariah has a Masters in Marine Science from Moss Landing Marine Laboratories and a Bachelor of Science from the Florida Institute of Technology. She is also an Assistant Specialist at the University of California, Santa Cruz, working with Dr. Marc Mangel in the Department of Applied Mathematics and Statistics. Previously, she has worked in academia, government, and education, monitored west coast fish stocks at sea, and informed community-based MPAs in Sierra Leone, West Africa. Her published work focuses on shark conservation, stable isotope analysis, and trophic ecology of fishes.

Back to Top

Meghan Frolli, M.Sc., Project Director

As Project Director, Meghan oversees multiple FishWise partnerships and works closely with Project Mangers to meet partners’ needs and to successfully implement the FishWise program. During her tenure at FishWise, Meghan has developed an expertise in seafood certification schemes and viagra price aquaculture production, work that involves frequent site visits to aquaculture facilities and attendance at industry events. Meghan holds a Bachelors of Science degree in Biological Sciences from Cal Poly, San Luis Obispo and a Masters of Science degree in Coastal and Watershed Science and Policy from CSU Monterey Bay. Prior to FishWise, Meghan held employment as a marine science educator and aquarist for the Catalina Island Marine Institute. Meghan also worked as a state biologist for both the cialis dosage mg California and Oregon Departments of Fish and Wildlife, where she conducted recreational fishing surveys within California and monitored rockfish populations for the network of Southern Oregon Marine Reserves. Through her background and employment history, Meghan brings a diverse and well-informed perspective on environmental science and policy as it pertains to levitra overnight delivery the seafood industry.

Back to Top

Victoria Galitzine, B.Sc., Communications Project Manager

As Communications Project Manager, Victoria’s responsibilities include developing staff training and consumer outreach programs for FishWise partners as well as designing, writing, and updating FishWise materials with the latest scientific knowledge. She works on strategic communications for FishWise and its partners and assists in the development of it's cool sustainability assessments for various seafood species, both internally and generic levitra no prescription uk via the Monterey Bay Aquarium’s Seafood Watch program. Victoria is also actively working to enhance communication within the local ocean conservation community in Santa Cruz via a bi-monthly event she spearheaded called ‘Blue Drinks’. Victoria graduated from the University of Wales, Swansea with a Bachelor of Sciences degree in Marine Biology in 2006. Her final year thesis was focused on the changing feeding behavior of sea urchins in subtidal areas of Tenerife, Spain, likely as a response to the over-fishing of their predators. With experience running her university's Conservation Society and being a volunteer with The Clean Oceans Project, she has extensive knowledge of the issues facing the world's oceans and the research skills needed to develop market-based solutions that affect positive change.

Back to Top

Bill Wall, B.Tech. Aquaculture, Project Director

As Project Director, Bill leads partnerships with Target and Kings Food Markets and provides oversight with the Independent Retailer program. Bill also acts as a species lead for mahi and tilapia, providing guidance and sourcing recommendations for all partners. In 2007, Bill graduated from Flinders University in South Australia with a Bachelor of Technology in Aquaculture where he completed a capstone project on the comparative understanding of farmed vs. wild seafood amongst local consumers. In 2008, William completed the Management and Business Track program at UC Berkeley with a concentration in Business Administration and Marketing. Having garnered a passion for marine environments and all that they offer from an early age, he has worked in a number of "hands-on" positions within the seafood supply chain over the last decade including jobs related to production, processing, sales (retail and wholesale) and responsible sourcing.

Back to Top

Elsie Tanadjaja, M.Sc., Project Manager

As Project Manager, Elsie provides support to the Managing Director and current business partners. Specializing in database management, Elsie is responsible for creating systems to monitor the sustainability performance of cheap india viagra our partners. Being fluent in Indonesian, she is a great asset to viagra 100 mg engaging with fishery improvements projects in the Indo-Pacific region. Elsie graduated with a Bachelor of Science degree in Zoology and a minor in Asian American Studies from University of California Santa Barbara where she discovered her passion for the marine world. She holds a Masters degree from Moss Landing Marine Lab, looking at the potential effect of acidified ocean on the sand production of rhodoliths – free-living calcium carbonated seaweeds – and the rhodolith habitat that supports fishes and invertebrates. With research and environmental conservation experiences across the mail order cialis United States, Costa Rica, Indonesia, and Mexico, Elsie integrates a multi-cultural perspective into her knowledge and understanding of human and ocean interactions.

Back to Top

Ashley Greenley, M.Sc., Project Manager

As Project Manager, Ashley provides support for existing FishWise partnerships, helps manage databases, and conducts product research with a particular focus on Latin American fisheries. Prior to joining FishWise, Ashley worked for Stanford University on a community-based project to restore commercially fished abalone populations in Baja California. Through this work in Mexico, Ashley established a strong relationship with the local fishing cooperative at Isla Natividad and gained valuable insight into seafood production logistics and challenges. Ashley obtained a B.S. in Aquatic Biology from UC Santa Barbara and a Masters degree in Marine Science from Moss Landing Marine Laboratories, where she used acoustic telemetry to study the movement patterns of lingcod. During her graduate career, Ashley also worked with local commercial fishermen, recreational anglers, and charter boat skippers on various collaborative research projects focused on nearshore fishes. Her experiences working with fishermen in California and Mexico have resulted in her passion to promote the preservation of marine resources, as well as the livelihoods that depend on them. With a strong foundation in marine science and a diversity of professional and research experiences, Ashley helps to develop environmentally responsible practices for the seafood industry.

Back to Top

Ethan Y. Lucas, M.M.A., Project Manager

As Project Manager, Ethan leads the FishWise Independent Retail program, co-leads the Sea Delight supplier partnership, and tackles FishWise research needs for fishery improvement efforts. Ethan became involved in wild capture fisheries at a young age on Cape Cod, later transitioning his focus towards marine conservation activities. Ethan holds a degree in Aquaculture & Fisheries Technology (B.S.) from the University of Rhode Island and cialis professional 100 mg a Master’s Degree in Marine Affairs (M.M.A.) from the School of Marine Affairs at the University of Washington. During his graduate studies, Ethan utilized a wealth of community-based coastal resource management experience gained as a Peace Corps Volunteer in the Philippines to inform the establishment of a large-scale, no-take marine protected area on the Danajon Bank Double Barrier Reef in Bohol, Philippines. Additional experience in a variety of marine fields including marine science education, NAUI scuba instruction, and marine policy development with NOAA’s Coral Reef Watch Program as a Sea Grant Knauss Fellow have contributed to Ethan’s strong interdisciplinary background that integrates rigorous theoretical understanding with practical on-the-ground experience.

Back to Top

Scott Kennedy, B.A., Project Manager

As Project Manager, Scott works with Meghan, providing support for existing FishWise nationwide retailer partnerships as well as providing data management support. After earning a B.A. in Environmental Studies with a focus on Conservation from the University of California, Santa Cruz, he went on to work in abalone aquaculture for several years. As an abalone farmer, Scott gained insight into the relationships between producers, distributors, and retailers, as well as experience in the field of sustainable aquaculture. In addition to spawning and rearing young abalone larvae, processing abalone for market, and harvesting kelp, he managed the retail farm stand - enabling him to educate customers on the importance of sustainable seafood and aquaculture. He has also worked in retail seafood markets and restaurants, including El Pescador Fish Market and Grill in La Jolla, CA. Scott has been an avid fisherman, diver, and ocean enthusiast since a young age. Scott’s life long passions for fishing, marine conservation, and ecology, as well as his diverse work experiences, make him well equipped to implement positive change within the seafood industry.

Back to Top

Amanda Paulson, B.A., Database Manager

As Database Manager, Amanda is responsible for the integrity of the database systems, the data management, and ensuring that the cialis endurance highest quality information is used in reporting and project planning. After earning a B.A. in Business Administration from the University of Washington in Seattle, Amanda moved to Santa Cruz, California, where she spent many years utilizing technology to strengthen the sustainable farming movement. She has worked with international database developers to build tools for sustainability audit tracking in the organic farming industry, including extensive database solutions for tracking and analyzing data of certified farms, food producers, and international retailers. Amanda’s love for the oceans began early in life. Growing up in the Pacific Northwest, she spent summers in the San Juan Islands, spending days exploring tide pools, riding in her grandpa’s boat and viagra drug company dropping crab pots, and digging for clams on the beach.

Back to Top

Kathleen Mullen Ley, M.A.S., Project Manager

As Project Manager, Kathleen provides support to existing member retailer partnerships by conducting research of seafood product sourcing, developing and implementing training programs, compiling and analyzing data, and writing content for websites. She holds a B.A. in Environmental Studies from UC Santa Cruz and obtained a Masters in Advanced Studies (M.A.S.) in Marine Biodiversity and Conservation from Scripps Institution of cheap uk viagra Oceanography in June 2013. Her graduate research project was an analysis of the World Trade Organization ruling on the US dolphin-safe tuna label and its implications for future market-based marine conservation efforts. Her research allowed her to develop an in-depth understanding of the global canned tuna industry, including the fishing methods and gear types employed, non-target species incidentally caught, and efforts to define and cialis online order improve sustainability in tuna fisheries. Prior to FishWise, Kathleen was an environmental educator at a small nonprofit in San Diego, visiting high school science classes to teach students about the importance of marine conservation. Her experience analyzing fishery management issues and communicating marine science to diverse audiences combined with her respect for ocean life has made her well-prepared to take on the challenges of sustainable seafood.

Back to Top

Back to Top

Brooke Towne, B.A., Office Manager

As Office Manager, Brooke provides administrative support to the Executive Director and other staff to facilitate the ongoing success of FishWise. She is a management professional in the sustainability arena with the ability to create procedural systems from the ground up. Prior to FishWise, Brooke managed an independently owned natural food store in Aptos, CA, overseeing all operations. Also, Brooke has held positions in customer service at Netscape Inc., and human resources at SugarCRM in Silicon Valley, and beyond. She is a key contributor to FishWise’s ability to adeptly manage client needs, as she can rapidly identify and resolve challenges of all kinds by delivering practical and focused solutions.

Back to Top