Profit Responsibly

FishWise offers a suite of consulting services appropriate for businesses throughout the seafood supply chain. Our partners can take advantage of FishWise scientific support, sourcing services, point-of-purchase materials, employee training modules, and more. Each partnership is different, as they are tailored to meet the specific needs of unique businesses.

Seafood Retailers
Seafood Distributors
Seafood Producers and Processors

Seafood Retailers

It can be challenging to run a successful seafood counter while meeting sustainability goals. However, FishWise is specially equipped to help seafood retailers be profitable and environmentally responsible. FishWise works with seafood retailers to: Picture grocery staff behind the seafood counter

Assess seafood inventory and color code all seafood products according to sustainability criteria. Result: This, combined with sourcing assistance, provides retail customers a range of seafood choices that are transparent in their environmental and human health impacts, increasing customer trust, loyalty, and sales.
Provide guidance on point-of-purchase signage, brochures, in-store events, and marketing opportunities in seafood business publications and at seafood conventions. Result: Promotes retailers’ commitment to sustainability and overall visibility.
Ensure that your staff are properly trained through online and personal training, informational binders, species flow charts, and other easy-to-use materials to engage customers in, and answer their questions about, seafood sustainability. Result: Higher consumer confidence, loyalty, and sales.
Provide access to FishChoice™, a comprehensive online database of seafood products that meet high criteria for sustainability. Result: Sourcing becomes more time- and cost-efficient.
Give you access to the expertise of North America’s leading conservation and scientific organizations. Result: Ensures that you are following the best practices established in the industry.
Meet the double bottom line of a successful and sustainable seafood counter. Result: Profit sustainably.

FishWise will work with both independent grocers and large retail chains and can deliver a dynamic, highly customized consultative approach that works in conjunction with your seafood, marketing, and procurement departments. Meet with us to learn how your stores can benefit from partnering with FishWise. Whether you want a full suite of partnership and support programs or just a consultant on retainer, FishWise is an ideal partner in sustainability. To find out more, contact FishWise.

Seafood Distributors

Salmon on ice Distributors depend on having a steady supply of seafood to meet the needs of their customers. FishWise helps ensure that distributors can access and offer seafood products that are available in the long-term and are attractive to progressive “green” clients by providing the support necessary to be both successful and sustainable. FishWise works with seafood distributors to:

Assess current seafood inventory and identify changes that can increase overall sustainability and revenue through exposure, media support, and networking. Result: Insight into current state of sustainability to make informed decisions.
Increase the amount of sustainable items in their portfolios. Result: Become a more attractive source for buyers seeking sustainable products while improving credibility in marketing and sales through objective third-party presence.
Increase market share by facilitating introductions to FishWise retail partners. Result: improved sales through a larger distribution network.

Through its work with FishWise, the California distributor Central Coast Seafood has replaced many of its unsustainable products with good alternatives, and has increased its profits to record levels. See our Portfolio page for more details.

Ensure the health of your business and your seafood supply. Contact FishWise for more information about how we can help your seafood distribution company succeed.

Seafood Producers and Processors

For a business to grow, they must differentiate themselves from the competition and find new customers for their products. FishWise is available for direct consultation and on-demand support for producers and processors that are looking to improve their level of sustainability, demonstrate this commitment, and access markets accordingly. FishWise works with producers and processors to: Man holding yellowtail fishes in front of fish pen

Determine the initial sustainability ranking of their products according to Monterey Bay Aquarium’s Seafood Watch Program and provide clear steps for improving upon this ranking. Result: Access to credible, FishWise-backed sustainability claims or concise consultation on measures necessary to make sustainability claims.
Provide direct introductions to FishWise member distributors and retailers. Result: Immediate access to buyers to facilitate sales and analyze price, volume, and format parameters.
Provide access to a broad support network including other NGOs for eco-label assessment, buyers seeking sustainable products, and venues for marketing opportunities. Result: Receive the tools necessary for market entrance or expansion. FishWise is constantly searching for top-performing producers to become FishWise industry partners.