Our Work


Not all seafood is legally and ethically sourced. A current lack of traceability in seafood supply chains allows for these issues to go unresolved. Illegal, unreported, and unregulated (IUU) fishing is a global problem which can imperil the survival of threatened species, undermine government efforts to sustainably manage marine resources, and unfairly impact law-abiding seafood businesses.

FishWise works with seafood companies to improve the sustainability and traceability of their seafood supply chains. A traceable¬Ě seafood product is one that can be tracked back through the supply chain to its source, be that a fishery or an aquaculture facility, including all changes to that product. Traceability is a critical tool for maintaining food safety, improving logistical efficiency, verifying sustainability claims, ensuring products are caught or farmed legally, and are properly labeled. Traceability also helps track progress towards a company’s seafood sustainability commitment.

Trusted Guidance

FishWise offers guidance and due diligence recommendations about best practices in seafood traceability and counter-IUU fishing to our business partners.


FishWise believes that precompetitive collaborations are vital for driving change. Working with diverse stakeholders, we actively participate in many NGO alliances, industry groups, and government initiatives.


FishWise produces resources on traceability and counter-IUU fishing best practices for the seafood industry and our NGO partners.