Metcalfe’s Market is a locally owned and operated market with two locations in Madison, Wisconsin and one in the heart of downtown Wauwatosa, Wisconsin. Since it’s opening in 1917, Metcalfe’s Market has led the way in environmental practices, including a Food Miles program and switching to 100% green power. Metcalfe’s Market furthered their commitment to a more sustainable Wisconsin by becoming a FishWise partner in 2010, and is now a leader in the sustainable seafood movement in the Great Lakes region. Click here for more information about Metcalfe Market’s seafood department.