FishWise’s Ashley Greenley Selected for Prestigious Fellowship

Created on Saturday, 21 February 2015

FWStaffHeadshots 071014-21 forwebsiteExiting News from FishWise! Project Manager Ashley Greenley has been selected for the Conservation Alliance’s first inaugural fellowship program! With support from the Packard Foundation, the fellowship is designed to support emerging leaders in the sustainable seafood sector by developing critical skills needed for collective leadership.

The fellowship consists of two workshops (one in Baja, Mexico and one in Portland, OR) that are designed to explore collective leadership and how modern day movements engage networks of people to achieve success. In addition, the fellows will design and execute a group project that addresses a key issue in the sustainable seafood movement. The outcomes and insights gained from this first inaugural program will also create a path for future leadership fellows in the Conservation Alliance.

The fellowship starts next week and will run through April. Stay tuned for updates!

Safeway and Fair Trade USA Launch the World’s First Fair Trade Certified™ Seafood

Created on Friday, 20 February 2015

OAKLAND and PLEASANTON, CA (February 19, 2015) – Today Safeway and nonprofit organization Fair Trade USA announce a new partnership to launch Fair Trade Certified™ seafood into the North American market. Beginning with wild-capture tuna from small-scale fishermen in Indonesia, this program is the first of its kind to address both social and environmental responsibility in fishing communities across the globe.  The world’s first Fair Trade fish will debut in Safeway stores in their Northern California, Portland and Seattle Division in March. As additional supply becomes available, the tuna will be introduced in other operating areas.

After four years of research and consultation with leading industry experts and nonprofits around the world, Fair Trade USA has expanded the number of Fair Trade Certified products available by launching the Fair Trade Fisheries program.  Its goal is to build resilient livelihoods in impoverished coastal communities, improve working and living conditions, increase supply and demand for responsibly-sourced seafood, and enhance environmental stewardship.

“Fair Trade’s holistic approach has an important role to play in sustaining healthy fishing communities and oceans for generations to come.” said Maya Spaull, Director of New Category Innovation at Fair Trade USA, “and we’re thrilled that Safeway shoppers will be the first to help create lasting change through their everyday seafood purchases.”

Similar to other well-known Fair Trade Certified products, such as coffee, tea, cocoa, flowers, produce and apparel, the Fisheries program requires fishermen to source and trade according to rigorous, independently audited standards. These standards help to protect fundamental human rights, prevent forced and child labor, establish safe working conditions, regulate work hours and benefits, and enable responsible resource management. This is especially important in an industry with a long history of labor abuse.

Fair Trade is also helping to foster community collaboration among previously isolated groups of fishermen. For every Fair Trade Certified tuna sold, fisherman receive an additional Community Development Premium—10 percent of the dock-side price—which they can collectively invest in much-needed community projects like education and healthcare.

The first certified tuna products, imported by Anova Food LLC and packed under the Natural Blue™ brand, will come from four associations representing 120 small-scale fishermen in the Indonesian Maluku island chain. Using single-hook handlines attached to handmade kites, the fishermen locate and catch large adult yellowfin tuna from their small boats. They plan to use part of their first Fair Trade Community Development Premiums to purchase compasses to help them navigate their way home through thick fog.

“Safeway recognizes its responsibility to help protect our oceans in an effort to maintain the availability of seafood for future generations and the health of our planet,” said Buster Houston, Group Director of Seafood at Albertsons  Safeway, “and this unique offering, beginning with frozen tuna steaks and burgers has the added benefit of being a Fair Trade Certified product.”

In 2011, Safeway set a progressive, industry-leading goal for their fresh and frozen seafood to be responsibly caught or farmed, or from sources making credible improvements.  They are on track to accomplish the goal by the end of 2015.  

“The partnership with Fair Trade fits well into our overarching sustainability strategy and 2015 seafood goal.  We are pleased to add the tuna products to the other Fair Trade Certified products offered by Safeway such as O Organics™ coffee and pineapples from Costa Rica.” said Chris Ratto, Director of Sustainability at Albertsons Safeway.


About Fair Trade USA:

Fair Trade USA is a nonprofit organization that promotes sustainable livelihoods for farmers, workers, and fishermen, protects fragile ecosystems, and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified™ label signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 70 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides capacity-building programs at origin and educates consumers about the power of their purchase. for more information.

Special thanks to the Gordon and Betty Moore Foundation, the Rockefeller Foundation, and The Disney Worldwide Conservation Fund for their generous funding of the Fair Trade Fisheries program, and to Anova’s Fishing & Living and Masyarakat Dan Perikanan Indonesia (MDPI) for all their hard work in helping the fishery achieve certification.


Teena Massingill, Director of Corporate Public Affairs
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Fair Trade USA
Jenna Larson, Senior Manager, Communications
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Best choice rating for farmed salmon means new offerings from partner Hy-Vee

Created on Wednesday, 18 February 2015

hv logo blank backgroundFor the first time, the Monterey Bay Aquarium’s Seafood Watch program has given salmon farmed in freshwater net pens a Green “Best Choice” rating. As a result, Hy-Vee is now featuring this delicious Responsible Choice New Zealand farmed salmon.

In New Zealand, salmon farms do not have the same environmental impacts as salmon farms in other regions of the world, such as British Columbia, Chile, Norway and Scotland. This is due to several factors including differences in chemical use, pollution and risk from escapes.

To date, New Zealand salmon farms have never experienced a disease outbreak and therefore have not required treatment with antibiotics, pesticides or other chemicals commonly used in other major salmon farming regions. In addition, pollution from salmon farms in New Zealand is minimal, partly due to the small scale of the industry. For example, salmon production in Norway is currently 100 times greater than current production in New Zealand.

Although the salmon are not native to New Zealand, they have been successfully established in the region as a result of government hatchery programs that release salmon into the wild to stock recreational fisheries.

Hy-Vee’s Mt. Cook Alpine salmon is farmed in a freshwater lake in the Southern New Zealand Alps. The farm uses no antibiotics, vaccines, growth hormones or any other chemicals. The farm maintains low stocking densities that keep pollution outflow to a minimum. The swiftly flowing water requires the salmon to swim constantly, producing rich flavor and high quality.

Next time you’re standing in front of your local Hy-Vee store’s seafood counter, look for fish labeled Responsible Choice New Zealand farmed salmon.


FishWise Partner Sea Delight LLC Announces Sustainable Seafood Policy

Created on Tuesday, 10 February 2015

sea delightMiami, FL – February 10, 2015 – Sea Delight, LLC ( the industry leader in providing the finest seafood products from responsible fisheries and traceable sources across the globe, has partnered with FishWise, a leader in sustainable seafood consultancy, to create a public sustainable seafood policy. The policy formalizes a framework to support better fishing practices that Sea Delight has engaged in for years. “It’s a natural progression for Sea Delight to now have a public sustainability policy to continue to build and expand our sustainable seafood efforts and attain measurable goals,” says Sea Delight’s Sustainability Coordinator, Adriana Sanchez-Lindsay.

Sea Delight’s public sustainability policy details seafood sourcing, product sustainability assessment, fishery improvement projects, industry reform, education, and partnerships. “Sea Delight is one of the first seafood distributors in the U.S. to publicly set out clear and measurable sustainability goals,” says FishWise Executive Director Tobias Aguirre. “This includes increasing sourcing from fishery improvement projects — multi-stakeholder efforts to address environmental challenges in a fishery. It also directs Sea Delight’s suppliers to actively participate in these projects and implement procedures.”  Highlights of the policy include:

Sea Delight recognizes the role that seafood distributors play in contributing positively toward seafood sustainability and preferentially sources its seafood utilizing sustainability ratings and eco-certifications.

Accurate data collection and reporting help Sea Delight maintain the quality of its products which benefits the entire supply chain through information sharing. Sea Delight has pledged to create a company traceability policy to strengthen transparency and ensure accountability by the end of 2015.

Sea Delight is committed to supporting and improving its source fisheries by creating and assisting various fishery improvement projects and has deepened this commitment by funding seafood sustainability projects through the nonprofit, the Sea Delight Ocean Fund.

Sea Delight, LLC, operates in conjunction with ADS Seafood Inc., dba Atlantic Fisheries from its 16,000 sq. ft headquarters located in the Doral area of Miami, Florida.  To view the sustainability policy, for sales or further information please visit or call Toll Free at 888-FISH-199 or 305.594-979.

View Sea Delight sustainable seafood policy

Mariah Boyle Named Traceability Division Director

Created on Sunday, 08 February 2015

mariahIn January 2015, longtime FishWise Project Director Mariah Boyle was promoted to the new position of Traceability Division Director. Through goal development and implementation with business partners, convening and connecting key stakeholders, and novel initiatives to strengthen seafood traceability across the industry, FishWise has developed strong expertise in this growing area of the larger sustainable seafood movement. To match increased project opportunities, FishWise has hired several new staff that form the new division, which Mariah Boyle now leads. 

The development and implementation of traceability systems is a vital step in identifying illegal activities and products within supply chains and working to eliminate them. Robust traceability systems can also be used to help companies track progress against their sourcing commitments.  Many of FishWise’s major retail partners have set a goal for their fresh and frozen seafood to be traceable by the end of 2015. 

As the Traceability Division Director, Mariah works to create tools that help FishWise partners, and the larger seafood industry, reduce and ultimately eliminate illegal seafood products from supply chains, while ensuring all seafood is traceable back to its origins. Mariah summarized the seafood traceability landscape in a white paper in 2012 and continues to work alongside the many stakeholders seeking to create viable solutions that allow for improvements on the water while safeguarding seafood businesses from fraud. Mariah has also organized workshops and participated in events focused on combating illegal fishing, serving as a coordinator within this network of stakeholders. Mariah’s background in science, business engagement, and supply chain logistics allow her to add a unique perspective to these conversations. Mariah has a Masters in Marine Science from Moss Landing Marine Laboratories and a Bachelor of Science from the Florida Institute of Technology. She is also an Assistant Specialist at the University of California, Santa Cruz, working with Dr. Marc Mangel in the Department of Applied Mathematics and Statistics. Previously, she has worked in academia, government, and education, monitored west coast fish stocks at sea, and informed community-based MPAs in Sierra Leone, West Africa. Her published work focuses on shark conservation, stable isotope analysis, and trophic ecology of fishes.