When you invest in FishWise, you are helping to promote the health and recovery of ocean ecosystems through environmentally and socially responsible business practices and market-based tools for the seafood industry.

Your gift supports FishWise in our work locally, nationally and globally to incubate and pilot environment and human rights tools and strategies for application in the real world. Science-based, data-driven, and entrepreneurial, we are creating a space for novel solutions to flourish.

FishWise is a 501(c)(3) nonprofit organization. In addition to the modest program fees FishWise receives from our committed industry partners, we rely on individual donor gifts and foundation grants to allow us to be nimble and timely in our focus on emerging topics and out-of-the-box solutions.

We invite you to be a part of this important work through choosing the method below that best reflects your intentions.

Individual Donation

Your gift provides us with the resources to continue our work in seafood sustainability. A monthly recurring pledge is also a great option, allowing you to spread your gift over time and ensuring ongoing support for our organization.

Donate online today. (A PayPal account is not required to complete the transaction via this portal.)

To Donate by check, mail your gift payable to:

FishWise, PO Box 233, Santa Cruz, CA  95061-0233

Employer Matching Gift Program

An Employer Matching Program is a corporate giving program that allows the employer to match your gift. This allows you as an employee a say in where your employer directs its philanthropy. Many companies match dollar for dollar!

Check with your human resources department to learn more.

Amazon Smile Amazon Smile

Please support FishWise by starting your shopping at There is NO additional cost to you. Amazon donates 0.5% of the price of your eligible AmazonSmile purchases to the charitable organization of your choice.

You Shop. Amazon Gives.

FishWise aka Sustainable Fishery Advocates EIN: 57-1169538.