fTRACE software solution can trace the history of a product down to the individual batch – over the entire manufacturing and processing chain. Manufacturers and suppliers can capture and share batch-specific data (e.g. on catch area, catching gear, farming or fishing practices, as well as the unloading port or vessel owner). fTRACE combines this data with dynamic data relating to the catching or production date, time, and place. Due to customer trust becoming an increasingly important competitive advantage, fTRACE enables companies to deliver the requested product information, as well as additional information about fish species or recipes. To do this, consumers can download the fTRACE app on Apple and Android. fTRACE is a platform operated by GS1 Germany, responsible for the GS1 article identification system GTIN for globally unique identification and other technologies for transparent and efficient value chains.