New England Aquarium’s Sustainable Seafood Program works with seafood retailers and suppliers to encourage the sustainable development of farmed and wild-caught seafood resources. The Aquarium advises these companies on issues related to seafood sustainability and facilitates proactive changes along their supply chains to promote marine conservation. Developing a variety of strategies and tools to enhance transparency and traceability is a critical component of the Aquarium’s efforts with corporate partners and their supply chains. Strategies include: improving companies’ internal traceability systems; working through the supply chain to collect and verify product information, and; engagement of businesses, policy makers, scientists, and conservation colleagues in support of policies and other strategies to combat IUU fishing.