Global Traceability has, since 2012, operated a cloud traceability platform that allows supply chain partners to connect and share product data. The collaborative software allows for supply chain mapping and greater visibility over the supply chain process. Global Traceability has over 85,000 businesses operating on the platform, including global players like Unilever.

Having originally focused on traceability in the timber industry, Global Traceability has in recent years moved into seafood traceability by establishing partnerships with certification schemes including the Marine Stewardship Council and Aquaculture Stewardship Council, as well as major seafood industry stakeholders. With its experience in traceability, certification management, and compliance, Global Traceability can red-flag IUU fishing and enable a more transparent seafood supply chain.