About Us


Our Mission

FishWise promotes the health and recovery of ocean ecosystems by providing innovative market-based tools to the seafood industry, supporting sustainability through environmentally and socially responsible business practices.

Our Vision

Healthy oceans are vitally important as a source of food and livelihoods, and for the well-being of the planet as a whole. FishWise envisions a world with a plentiful seafood supply that makes a significant contribution to the food needs of a growing population, while supporting biodiverse, productive, and resilient marine and freshwater ecosystems. We work toward a seafood industry that is fully traceable, supporting sustainable, legal, and ethical trade.

The Need We Are Addressing

As the world’s most traded food commodity, seafood supply chains are often complex, global, and untraceable, and thus can harbor seafood procured from illegal or unethical sources. This complexity requires commensurately sophisticated and diverse solutions to address the environmental and human resource challenges in seafood sustainability.

Our Approach

For more than fifteen years, FishWise has worked closely with the seafood industry to foster leadership in sustainability. We believe that the seafood industry not only has serious impacts on the health of oceans and the welfare of its workers, but also the potential to make an enormous contribution to the health of our planet and its inhabitants.

Advancing Private Sector Leadership

FishWise partners with the seafood industry to achieve some of the most ambitious responsible seafood commitments. Currently this includes partnerships with Albertsons Companies (2200 stores), Target Corporation (1800 stores), and Hy-Vee (250 stores), as well as independent grocery stores, hoteliers, and many mid-supply chain and producer companies. As a growing but still nimble organization, FishWise is selective in the projects it takes on, in order to maximize its capacity and ability to deliver results.

Building Multi-Stakeholder Collaboration

FishWise sparks learning and innovation by convening government, industry, and nonprofit organizations to create new strategies for improving traceability and combating human rights abuses in seafood supply chains. We are a go-to resource for best practices, tools, and approaches recommended by diverse experts in the field. In October 2017, FishWise was selected by USAID to develop and implement a new global Seafood Alliance for Legality and Traceability.

Furthering Knowledge in the Field

FishWise’s leadership role in the sustainability community is built upon robust scientific and data expertise. With marine and social scientists and data analysts on staff, and through strategic academic affiliations, FishWise translates leading-edge scientific information into pragmatic recommendations for a range of seafood stakeholders.