The Society for Elimination of Rural Poverty (SERP) is an autonomous society of the Department of Rural Development, Government of Andhra Pradesh. Established in 2000 to implement large-scale poverty-reduction programmes such as Indira Kranthi Patham, SERP organises rural women into self-help groups federated into village organisations, mandal samakhyas, and zilla samakhyas. Its work spans financial inclusion, livelihoods, skill development, and entrepreneurship, and it is credited with lifting over 11 million households above the poverty line in Andhra Pradesh.