Society for Elimination of Rural Poverty (SERP)

Category:

Government
Government Entity

Focus:

Social

Location:

Andhra Pradesh

Organization Description:

The Society for Elimination of Rural Poverty (SERP) is an autonomous society of the Department of Rural Development, Government of Andhra Pradesh. Established in 2000 to implement large-scale poverty-reduction programmes such as Indira Kranthi Patham, SERP organises rural women into self-help groups federated into village organisations, mandal samakhyas, and zilla samakhyas. Its work spans financial inclusion, livelihoods, skill development, and entrepreneurship, and it is credited with lifting over 11 million households above the poverty line in Andhra Pradesh.

Role in Indian Shrimp Aquaculture: SERP's network of millions of women in self-help groups reaches deep into coastal Andhra Pradesh — India's largest shrimp-producing region — where many women are engaged in peeling, grading, and allied shrimp activities. SERP can support shrimp-related livelihoods through SHG-based aggregation, financial services, and skill development, and can anchor large-scale programmes on women workers' welfare, enterprise promotion, and alternative livelihoods to complement industry-led social sustainability work in the shrimp sector.

Website: serp.cms.org.in