City Market Now Burlington’s Best Choice for Seafood

Burlington, VT — City Market has partnered with FishWise, a non-profit organization focused on the health and recovery of ocean ecosystems, to develop and implement a new sustainable seafood program.

“Our goal is to source more sustainable seafood and share “Best Choice” information with customers to help them make informed decisions. We’re excited to work with FishWise to help us attain those goals,” says Clem Nilan, City Market’s General Manager.

Through its new seafood program, City Market has strengthened its commitment to offering customers sustainable seafood by improving sourcing, staff training and educational materials for customers. Seafood sourced through the program will now bear a “Best Choice” tag, indicating that they come from well-managed sources that minimize the environmental impacts of harvesting or farming, according to the scientific criteria of the Monterey Bay Aquarium Seafood Watch program. City Market’s Meat & Seafood Department staff have also undergone extensive training to support the new program, meaning customers can feel comfortable asking any questions about the origin, quality and type of seafood at the seafood counter.

“FishWise is excited to work with City Market in highlighting the most sustainable seafood options for its dedicated and conscientious customers,” William Wall, Business Project Manager for FishWise said. “More than 4,000 daily visitors count on City Market for the best in conventional, organic and local products and we are very proud to help them make informed choices.”

The addition of a sustainable seafood program to City Market is an extension of existing commitments to the environment including the solar panels on their roof, updated and energy efficient LED lighting throughout the store, and a reduction of waste sent to the landfill through composting and recycling projects.

The agreement between City Market and FishWise is consistent with the Common Vision for Environmentally Sustainable Seafood. The Common Vision is an ambitious but realistic guide to environmentally responsible seafood for businesses. It was developed by more than fifteen of North America’s leading ocean conservation organizations.

About City Market, Onion River Co-op

The Onion River Co-op is a consumer cooperative, with over 8,600 members, selling wholesome food and other products while building a vibrant, empowered community and a healthier world, all in a sustainable manner. Located in downtown Burlington, Vermont, City Market provides a large selection of local, natural and conventional foods, and thousands of local and Vermont-made products. Visit City Market, Onion River Co-op online at www.CityMarket.coop or call 802-861-9700.