Food Marketing Institute (FMI) represents food retailers and wholesalers and develops and promotes policies, programs, and forums supporting its members, their customers and supplier partners, and other industry stakeholders in social, environmental, and sustainability programs. A Sustainable Seafood Strategy Committee and its advisory councils, including non-­profit organizations, have had several discussions surrounding traceability for wild and farmed seafood. In 2012, FMI released a Sustainable Seafood Toolkit, the purpose of which was to assist food retailers with the integration and implementation of seafood sustainability procurement policies and procedures by providing examples and calling out components that may be taken into consideration when developing policies. The importance of traceability is cited in almost all examples in the Toolkit, based on meetings and discussions with members of the Sustainable Seafood Strategy Committee, interviews with industry leaders, and a review of industry best practices.