Global Fishing Watch, a partnership between SkyTruth, Oceana, and Google, is an interactive technology platform that will enable anyone with an Internet connection to see commercial fishing activity anywhere in the world’s oceans in near real-time. It will empower stakeholders by providing transparency, which in turn, will drive the research, advocacy, policy-making, monitoring and enforcement needed for the effective management of our fisheries and oceans. Global Fishing Watch can also serve as a key tool in seafood traceability, validating catch documentation and offering a simple and inexpensive way for fishermen to demonstrate they are fishing responsibly.