On 5 June, 2017, 66 companies, including retailers and other tuna supply chain businesses, signed the Tuna 2020 Traceability Declaration with the aim of stopping illegal tuna getting to market, and promoting improvements in the environmental sustainability and human rights in tuna fisheries. The declaration was convened by the World Economic Forum and supported by six national governments and 21 civil society organizations.

The Commitments of the Tuna 2020 Traceability Declaration are based on the following four pillars:

• Tuna Traceability Commitment
• Commitment to a Socially Responsible Tuna Supply Chain
• Commitment to Environmentally Responsible Tuna Sources
• Government Partnership

To deliver on the World Economic Forum Tuna 2020 Traceability Declaration, retail and other tuna supply chain businesses (referred to as “Global Tuna Alliance”) intend to eliminate illegal, unreported and unregulated (IUU) fishing in global tuna supply chains, and ensure that the tuna ultimately meets the highest standards of environmental performance and social responsibility.