To support healthy fisheries and marine ecosystems, Pew is working to secure comprehensive rules and consequences for international fisheries management. Although governments create the rules around fishing, the market can play vital a role in moving management toward sustainability. By exerting its purchasing power or brand recognition, stakeholders in the seafood industry can garner support for improved policies, better governance, and cooperative enforcement. By working toward effective rules and consequences, The Pew Charitable Trusts seeks to increase international cooperation and improve international fisheries governance and management.