QMCS is dedicated to promoting coastal and marine ecosystem conservation and advancing the sustainable seafood movement in China through scientific research, public and industry education, and the international exchange of information and knowledge. QMCS conducts seafood sustainability ratings in collaboration with Monterey Bay Aquarium Seafood Watch and is developing a China Seafood Sustainability Assessment and Education Program, which takes full consideration of China’s uniquely rich seafood heritages and nascent sustainable seafood movement status.