SeaChoice works with Canadian retailers and seafood distributors to help guide robust traceability solutions in the Canadian marketplace. SeaChoice facilitates traceability solutions for retailer partners through use of traceability tools where available or credible eco-certifications which hold robust chain of custody. Working in collaboration with the Monterey Bay Aquarium’s Seafood Watch program, SeaChoice undertakes science-based seafood assessments, provides informative resources for consumers, and supports businesses through collaborative partnerships.