SEATRACES is an Interreg Atlantic Area Project aimed at demonstrating to stakeholders (production, industry, markets) and consumers that Labelling and Traceability are essential to protect and valorize Atlantic Area’s fisheries and aquaculture. SEATRACES will develop a set of tools for implementing traceability and Seafood Labeling using smart-phone and other innovative technologies, thus facilitating a Sustainable Seafood Production.