World Wildlife Fund (WWF) supports sustainable fishing and good governance in geographic places such as the Arctic, the Indian Ocean, the Pacific, the Southern Cone, and on the high seas. WWF focuses efforts on reducing the impact of fishing that is making a considerable footprint on ecologically important marine ecoregions and conserving commercially valuable species such as tuna and whitefish. WWF also works with private partners to push market demand for sustainable seafood. WWF has worked to advance seafood traceability through crafting guidance documents such as Traceability Principles for Wild-Caught Fish Products and Recommendations for a Global Framework to Ensure the Legality and Traceability of Wild-Caught Fish Products, and participating in various collaborative projects aimed at advancing industry-wide traceability best practices such as the Global Dialogue on Seafood Traceability.

This effort has regional work that contains more information on regional initiatives, such as WWF Peru and WWF Japan. Use the Seascape Map to search by region for more information.