![screenshot of report cover](https://media.salttraceability.org/wp-content/uploads/2021/01/27101404/Screen-Shot-2021-01-27-at-9.14.21-AM.png)
SBCC is an approach used to change individual behaviors and social norms. It uses a systematic plan around social and behavioral theory while recognizing the relationship between people and their environment. It’s particularly useful as communication campaigns are raising increased awareness of conserving wildlife.