2012 FishWise Wrap-Up

Created on Thursday, 20 December 2012


As FishWise begins to wrap up our year in preparation for the holidays, we are all looking ahead, planning for the work to come in 2013. But it’s also a great time to look back and reflect on the incredible progress we made during 2012!

Some key achievements we made here at FishWise over the past year include:

  • Helping Safeway to maintain their position as number 1 in seafood sustainability on the Greenpeace Retailer Scorecard
  • Working with Safeway to develop North America’s first retail owned-brand Responsibly Caught canned tuna, sourced from free-school purse seine skipjack fisheries
  • Gaining major retailer support for the protection of key sockeye salmon habitat in Alaska from potentially devastating mining activity
  • Signing a new major retail partner, Hy-Vee of Des Moines, Iowa
  • Signing a new distributor partner, Sea Delight , based out of Miami, Florida
  • Signing a new independent retail partner, Kings Food Markets of Parsippany, New Jersey
  • Helping Santa Monica Seafood renew funding for 5 marine conservation and restoration projects as well as fund 5 new projects through their Responsible Sourcing Vendor Partner Program 
  • Distributing two white papers summarizing traceability efforts in the seafood industry
  • Hiring three new employees to help further our goals: Ashley Greenley, Ethan Lucas and Scott Kennedy 
  • To top it off, our Executive Director, Tobias Aguirre is expecting his first child on New Year’s Eve!

It’s been a great year for FishWise and we expect it’ll only get better in 2013.

Happy holidays to all,


The FishWise Team