A realistic recognition of the weaknesses and threats that exist for your effort is the first step to countering them with a robust set of strategies that build upon strengths and opportunities. A SWOT analysis identifies your strengths, weaknesses, opportunities and threats to assist you in making strategic plans and decisions. The Community Tool Box provides a review of the SWOT analysis, checklist, examples, and tools so you can deploy this methodology to improve or implement seafood traceability programs.