Meet Caroline Ferguson

My name is Caroline Ferguson, and I’m joining the FishWise team as a Project Manager for our Safeway partnership. I work with suppliers, distributors, and producers to deliver sustainable seafood products to consumers. I also help identify organizations making positive change in the seafood industry for the Sea Pact and RSVP (Responsible Sourcing Vendor Partner Program) grantmaking processes.

My passion for marine conservation developed at an early age, when my parents let me watch too much Shark Week. I learned about shark finning and other challenges facing marine organisms, and in the second grade I organized my first petition for the ocean (not that anyone in my classroom in Arkansas was eating shark fin soup). When I moved to California for high school, I quickly became involved in organizing beach clean-ups and campaigning to ban the plastic bag. I volunteered at the local aquarium, where I had the opportunity to engage with families from across the country about marine conservation and sustainable lifestyles.

At Stanford, I earned a B.A. and an M.S. in Marine Conservation, and I became interested in solutions to overfishing and unsustainable aquaculture practices that would benefit both ocean ecosystems and fishing communities. A few folks from FishWise visited my classroom during my sophomore year, and I was inspired by the impact a small group could have on an international industry. I am thrilled to learn from this team of motivated, passionate, creative problem solvers.

Other interesting facts about Caroline:

• When I was 15, I was in a girl band.
• I have visited all seven continents.
• My favorite animal is the great white shark, and one of the best days of my life was getting to see one at the Monterey Bay Aquarium!