Hi FishWise Readers!

I am Arne Croce and I joined the FishWise team in July 2017 as Chief Financial Officer. I was attracted to the organization by the compelling role we play in developing a seafood industry that is environmentally sustainable and socially responsible.

As a Santa Cruz native, I have long had a love for the sea and have fond memories of summer days on local beaches. My seafood experience is two-fold: my father was an avid fisherman and took me on many trips on the ocean and to rivers (at age 10 I caught a 25 lb. Striped Bass!); in high school, I worked as a “pearl diver” (dishwasher!) at a restaurant on the Santa Cruz Wharf.

Prior to joining FishWise I served as executive director of Peninsula Family Service, a human services nonprofit serving low income children, adults, and families on the San Francisco Peninsula. Before transitioning to the nonprofit sector, I had a full career in local government serving as city manager for the cities of San Mateo and Los Altos. I have a master’s degree in Public Administration from California State University Sacramento and a BA in Political Science from University of California Berkeley-Go Bears!

After many years away my wife Carol and I decided it was time to move back to Santa Cruz. We have two adult children and are expecting our first grandchild in September-very exciting! We enjoy travel-our most recent trip was to Scotland where we walked about 50 miles of the Rob Roy Way.